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  • Privacy Policy
  • Collecting Information About You
  • Categories of Use
  • Sources of Personal Information
  • Combining Information
  • Our Service Providers
  • Our Select Partners
  • Our Affiliates
  • Law Enforcement and Courts
  • Cookies
  • Advertising and Online Tracking
  • Opting Out Of Marketing And Transfers; Updating Information About You
  • Do Not Sell My Personal Information
  • Financial Incentives
  • Security
  • Protecting Children
  • Links to Third-Party Web Sites
  • Policy Changes
  • Contact Us
We are a subsidiary of IO Furniture Ltd which includes IO Furniture and PIQIT. Brands are committed to respecting your privacy. The purpose of this Privacy Policy is to inform you what information we collect from you, how we use your information and the choices that you have regarding our use of your information. This Privacy Policy applies to information we collect about you in our stores, through our websites and mobile applications, and anywhere else we interact with you. By using any of our web sites, mobile applications, or sharing your information with us, you are accepting and consenting to the practices described in this Privacy Policy.

IO Furniture’s support and adhere to the guidelines and practices adopted by the Direct Marketing Association’s Privacy Promise to Consumers. We have agreed to (1) provide customers with notice of their ability to opt out of information rental, sale, or exchange with other marketers; (2) honor customers’ requests not to share their contact information with other marketers; and (3) honor customers’ requests not to receive mail, telephone, or other solicitations from IO Furniture brands
Categories and Types of Personal Information We Collect

We collect the following categories and types of personal information:

  • Contact Information: your first and last name, postal address, email address, and phone number;
  • Other identifying information: IP address, passwords and other security information for authentication and access, social media user names, and cookie identifiers;
  • Financial Information: credit card, debit card and bank account information you’ve used in a transaction with us;
  • Demographic information: gender, age, employment information salary range, categorical purchase behaviour outside of IO Furniture brands
  • Geolocation data;
  • Internet or other electronic activity: your browsing and click history, including information about how you navigate within our services and which elements of our services you use the most;
  • Commercial information: products purchased or viewed on our website;
  • Audio and visual information: your videos and photos that you’ve uploaded to our sites, and CCTV images in our stores from security cameras; and
  • Inferences are drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behaviour and attitude.
We may use your personal information for the following purposes:

  • Transactional Purposes: We use your contact information, financial information, and commercial information to:
  • Receive, process, confirm, send and track your order, subscription or registration;
  • Communicate with you about your order, subscription or registration;
  • Process any subscription or registration you make to one of our services; and
  • Maintain your “Gift List” through your registry
  • Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics.
  • Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
  • Inform you of our new products, services and offers;
  • Provide you with and measure and optimize targeted advertising;
  • Run contests, promotions and sweepstakes,
  • Provide you with our loyalty program including earning points and awarding and redeeming certificates; and
  • Provide you with other information from and about IO Furniture Brands, including personalized marketing communications.
  • Maintenance and Improvement of Services and Website: We use your contact information, commercial information, and internet activity and browsing history to:
  • Provide and maintain our Design Lab services;
  • Provide and maintain functionality on our website, including our live chat or customer review features;
  • Handle your customer services requests; and
  • Help us diagnose technical and service problems and administer our stores, websites and apps.
  • Review and Content Creation Purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our website and services and on social media and other advertising.
  • Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, and inferences to protect this website, our company, and others and to prevent fraud, theft and misconduct.
We collect information from the following sources:

We collect information directly from you. We collect contact and demographic information directly from you. We also collect payment information from you.

We collect information about you from third parties. We collect your personal information from third parties, such as social media sites and data co-ops. We use the Google Maps service on our web sites and may use the Google Maps service, and other services, to collect geolocation data. We use this information to create greater ease of use in our checkout, including to suggest your shipping and billing address, or to help you find the closest store location. The Google Maps service is governed by Google’s privacy policy located at www.google.com/policies/privacy. We may collect your identifying information from Facebook, in accordance with their terms of use and privacy policy. We purchase from and trade contact information, demographic information, commercial information, and internet and electronic activity with data co-ops and other third-party data aggregators.



We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Advertising and Online Tracking section below.
We may combine information you give us online, in our stores, or through our catalogues. We may also combine that information with publicly available information and information we receive from or cross-reference with third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.
We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.
From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you.
We may share personal information with businesses controlling, controlled by, or under common control with any IO Furniture Ltd Brands.
In certain instances, we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to IO Furniture Ltd Brands or to others. We may also disclose your contact information when we believe the law or legal process requires it.
When you visit our web sites, we send one or more cookies to your computer or other devices. We may also use cookies and other similar technologies in emails that you receive from us. A cookie is a small data file that is placed on the hard drive of your computer when you visit a web site. A session cookie expires immediately when you end your session (i.e., close your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same web site at a later date the cookie information is still available. We use cookies to improve the quality of our service when you visit our web site and other web sites of interest to you. We also use cookies to identify us of who you are, tailor measure and optimize our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our web sites and to process your order, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting and email interaction patterns.

If you would like to opt-out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our web sites or other services may not work if you delete or disable cookies.

We use Google Analytics on our web sites to collect usage data, to analyze how users use the web sites and to provide advertisements to you on other websites. For more information about how to opt-out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.
We allow third-party companies to serve ads and/or collect certain information when you visit our web sites. These companies may use information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) collected during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of interest to you. These companies may also tie identifiers associated with a particular browser or device to identifiers associated with other browsers or devices used by the same user or household (e.g., a device identifier associated with a user’s computer may be tied to the device identifiers of that user’s tablet and phone) in order to measure and target advertisements tailored to user interests across their devices and to send personalized marketing communications. These companies typically use a cookie or third party web beacon to collect this information. Our systems do not recognize “Do Not Track” signals, but several of these third-party companies who utilize these cookies or beacons on our web sites enable you to opt-out of this behavioural advertising. To learn more or opt-out from these companies you can visit http://www.networkadvertising.org/choices and https://www.aboutads.info/ we also provide you with additional tools to opt-out of marketing from us or certain transfers of your information. You can learn about this in the “Opting Out of Marketing and Transfers” section of this Privacy Policy.
We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us or from our Select Partners, or if you would like to opt-out of our rental or exchange of your information with other marketers, please let us know. You can call us at 07063000500 or 07063000600 or send us an email. Please be sure to include your full name, email address, mailing address, and specifically what information you do not want to receive. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way. If you like, you may use one of the following statements in your message to us:
  • I prefer not to receive email advertisements, such as updates regarding products and services, special promotions or upcoming events.
  • I prefer not to receive direct mail advertisements, such as periodic catalogues and mailings regarding products and services, special promotions or upcoming events.
  • I prefer not to have my contact information provided to third parties for their marketing purposes.
You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update your contact information may take up to 5days for your email request and 6-8 weeks for your postal mail request to be processed.

We may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us. We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.
Personal Information that We Sell

We may “sell” (as sell is defined in CCPA) the following categories of personal information:
  • Identifiers
  • Characteristics of protected classifications under California and federal law;
  • Internet/electronic activity;
  • Commercial information; and
  • Inferences are drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, preferences, behaviour and attitudes.

We “sell” your personal information to Select Partners and to digital advertising networks. We do not knowingly sell the personal information of minors under the age of 16.
We offer various financial incentives. The terms of the financial incentive will be presented to you at the time you sign up. You may withdraw from any of the financial incentives by contacting us at 07063000600 or 07063000500, email or by unsubscribing to our email marketing by vising our website. The value of your data is the value of the offer presented to you. We have calculated the value of the incentive by using the expense related to the offer.
We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. We also encourage you to use a unique or different password for our websites. Also, remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that any of your children have provided us with personal information without your consent, please contact us and we will take steps to remove that information from our servers.
Our web sites may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked web sites may be different from our privacy policy. You access such linked web sites at your own risk. You should always read the privacy policy of a linked web site before disclosing any of your information on such web site.
If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web sites, as applicable. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.
Please call us on +2347063000500 0r +2347063000600 or service@iofurnitureltd.com
Effective Date: MAY 1, 2020